Trade show exhibits
Trade Show Facts!
- 35% of attendees, on average, are first timers to any given trade show
- 76% of those who attend trade shows select vendors they are planning to see, even before they step foot on the trade show floor
- 4% of attendees reported that their purchase intentions were more favorable after visiting companies’ exhibits on the trade show floor
- 75% left the show with at least one purchase
- Over the past decade, the number of commercial exhibitions has grown 4.1% annually, with 4,503 held in the USA. In all, about 123 million people will attend a trade show this year
- 59% of all attendees make their purchase after the show is over, and 20% of exhibitor companies follow up on the lead they generate